NEW PRODUCT // FOCALPREME HOODIE


Fresh off the print press of last night we have these heather Grey/Black print Focalpreme pull over hoodies ready to go. You can grab one right here…

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NEW PRODUCT // ZIPUPS & TALL TEE’S


We just got back the embroidered zip ups and tall tee’s. Real stoked on how these came out! You can check out the zip ups here and the tall tee’s here…

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NEW PRODUCT // CREW NECKS, HOODIES AND TEE’S


We just printed up some new crew necks, pull overs and a black/grey version of the Sealed tee. With the Navy Focalpreme hoodie, there is only 5 available and that colour way won’t be printed again. Check them all out here. There will be a zip up hoodie dropping next week along with more stuff […]

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NEW PRODUCTS // AFRAY x STARTER HATS


The new AFRAY x Starter® “Partnering with pioneers” collaboration just dropped and it’s looking really fresh! Follow this link for the complete lookbook shot by Nick Gascoine in New York City.

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NEW PRODUCT // FP TEE’S


We have 2 new tee’s available. The first is a collaboration tee with Tasmanian rider nick Hills who came through with the goods with this Owl tee. You can grab yourself one right here. The 2nd is the FP Blend tee, available in a couple different colourways which you can grab here. Shoutout to anyone […]

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NEW PRODUCT // CHARLZY TEE


The 2nd Nathan Charles tribute tee is now available. Everyone that pre-ordered should have there tee’s by now. We did get a few extra made so if you want one hit here. All profits are donated to charity…

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NEW PRODUCT // PRIMARY THREADS


Primary just dropped some fresh new Chino’s… “Our Primary chino shorts are available & ready to order from your favourite stockist or us! Choice of 2 colourway’s Black with Charcoal & Maroon outline or Khaki with Maroon fill & Charcoal embroidery for a nicer finish. Get one or get all stay tuned for more releases […]

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NEW PRODUCT // PRIMARY THREADS


Primary Threads just dropped some news Truckers and Bucket hats with the staple circle P logo. More info here…

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